WordPress Theme Collection

WordPress Themes for Creative Agencies

September 16, 2016

What makes a WordPress theme one of the best WordPress blog themes?  Surely, design is a huge part, but there are a lot of well designed themes out there and more come around every day.  Basically, what makes a theme one of the best is responsive design, easy customization, great support, wonderful features and of course, you’ll need a responsive blog sitethat adapts its appearance to look ‘right’ on whatever mobile device on which it is being viewed.

Responsive web design is a thing lots of web designers talk about, but few seem to pull off properly. And if you think about the great importance of responsiveness with all the talk it’s incredibly impressive the number of WordPress websites that are still avoiding a responsive layout. Why?  I have no idea.  At this point, with the rapid growth of mobile usage, all sorts of websites should be responsive so that they can attend to every user’s “screen size needs.”

Take for example a mobile user who uploads video from a mobile site with a friend on Facebook who then looks at that content using a desktop computer at home, which means that that user viewing a bad looking mobile site on their desktop. This creates a bad experience for the user, and because of the large amount of emphasis Google is placing on good user experience as a SERP ranking factor, this is necessary to take into account with regards to SEO.

One website, Many Screen Types

As Smartphone and tablet use quickly increases, so does the crucial need for mobile-friendly WordPress portfolio themes sites.  If SEO is important to you, and SEO should be important to you, creating a mobile–friendly website is becoming a necessity.  Mobile sales is already more than desktop sales, and internet usage for mobile devices is predicted to overtake desktop internet usage within the next year. Its becoming more evident that mobile search will pass desktop searches very soon too.

Since around 2/3rds of users admit that they are measurably more likely to purchase from a mobile-friendly E-Commerce site, e-commerce companies that rely on strong search engine optimization should start making the transition to mobile-friendly websites, and especially to responsive web design.  The choice of whether to opt for a responsive site or just a separate website is a well worn topic. To be fair, the truth is that both of the choices have their good and bad points.  The selection that is best for your internet business depends on a lot of factors, including the main purpose of the website, the target audience, and if search engine optimization is a crucial factor.  WordPress Magazine Themes are a-okay in our book.  If SEO is a factor, here are a handful of reasons why a site with responsive web design is the correct choice for your mobile SEO strategy.  Matt Cutts likes it. Google loves responsive design.  about 2/3rds share of the search market, when Google talks, search marketers listen. Google states that responsive framework is its preferred mobile configuration, and Google even goes so far as to refer to responsive web design as the website design best practice.

This is because sites with responsive design have only one URL and use the same HTML, regardless of device, which makes it simpler and more efficient for Google to index, crawl and organize. Contrast this with a separate mobile site which uses a totally different URL and different HTML than its desktop counterpart, which requires Google to slowly crawl and index at least two versions of the same website.  WordPress Creative or Advertising Agency Themes

Additionally, Google loves responsive magazine and blog style web design because of the fact that content that resides on one WordPress website and a lone URL is much easier for users to share, connect with, and hotlink to than content that lives in several spots.

One of the key appealing things of responsive design is that a responsive blog website can give a better user-experience across all sorts of devices and screen sizes. This is a crucial aspect, since it is not possible to anticipate all the gizmos and screen sizes people will utilize to access your site. A responsive site that functions properly despite these unknowns will provide a better and more dependable user-experience than a unique mobile website that is made for only one device and screen size.

Let’s take the following example. Someone searches for a product on their Android during a break at work. They find an E-Commerce website that has the product theyve been looking for, and decide to continue researching this widget on the same site when they get to their desktop computer. The only problem is, when they arrive home, they will use their desktop rather than their Smartphone.

If the site in this illustration is responsive, our shopper will have a great user-experience when transitioning between mobile to desktop because they will get the same look on their home computer as they had on their Smartphone. On the other hand, if the site is a dedicated mobile website, the user will get frustrated with the fact that they have to search for the desktop version of the site, and find the mystery widget all over again.

Simpler to Manage

Having a unique desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive web page has over a separate mobile website.

Then again, there a lot of benefits to crafting a mobile-specific SEO plan, like optimizing for search terms that are much more likely to be used when someone is searching for something on their Smartphone.

For instance, a person performing a mobile search for a restaurant may be likely to type “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO policy, and theres little reason why these types of mobile-specific key words cant be incorporated into a responsive WordPress website as well.

To Sum Up

A well crafted responsive design is loved by Google, it allows one web page to provide a much better experience over many types of devices, and it also makes managing your SEO strategy much easier. For these reasons, responsive web design is probably the top choice for your mobile SEO policy.

For more WordPress themes, check out the wordpress.org repository.

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